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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    After all, SEO is about technology and human behavior. With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you...

  2. How to Use Google Analytics Site Search Reports

    The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website. Here you pop in each category parameter and you will have a report available to group activity together...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    You can access these reports under Behavior > Site Content. This gives you aggregated data for the content within each group. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    It was the user behavior that was the challenge. Increases bids for the over-30 age group, and removed the under 24 crowd. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but...

  5. PPC Management Operations: The Ultimate Guide

    If you're running your own PPC, talk to others on your team or dig deeper to uncover reasons why you might be seeing this behavior. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Understanding the behavior of your top customers presents all sorts of opportunities ranging from helping you find more of them to motivating other customers to become top customers. Then apply them one at a time to take a deeper dive into user...