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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Use -tablet, -phone, and -camera for the TV ad group. Adjust broad match negatives and modifiers by ad group to get the most precise and appropriate delivery of your ads. For example, diving deep into a "boring" topic like squeezing performance...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Which variants within an item group are actually displaying. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Immediately many compared it to last year’s enhanced...

  4. U.S. Search Awards 2014 Nominations Now Open

    Once again, I'll be judging entries, along with a great group that includes Michael Bonfils, Chris Boggs, Shari Thurow, and Marty Weintraub, last year's U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    AdWords first introduced Shopping campaigns to a test group in 2013, and in February of this year, made it available to all advertisers. Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use the “adwords grouping” and...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  7. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of...

  8. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Cutts said Google likes to give heads up when they are releasing some change to the algorithm that they think will have a pretty significant impact on a larger group of websites. So how can you know why exactly your site isn't a ranking well in...

  9. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Group those similarities, and that becomes your buyer persona. Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by creating buyer personas...

  10. SEO for Startups & New Businesses: An 11 Step Plan

    You need somebody who will work cross-group and who can focus on this. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to...