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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Remember Shopping Campaigns break out each subsequent ad group from the All Products ad group, or your entire inventory file. Each ad group you create is a subset of the one before it. Consider what ad groups you want to create under your All...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    No need to scroll to find the right circle if you're planning to add a large affinity group. Group them into affinity groups right from the start. Pages with 1,000 or more followers tend to have an actively engaged audience and consistently create...