SEO News


  1. Delving Into the Auction Insights Report

    Use AdWords labels to group sets of keywords. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  2. Matt Cutts Extends Leave From Google Into 2015

    My group was affected, and while I have natural concerns for my own future, I am now faced with saying goodbye to some talented friends and coworkers. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence...

  3. Using Analytical Analysis to Help Improve Conversions

    First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. By reviewing gender and age group data with secondary dimensions set to Landing Page, you can get...

  4. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Disney characters still reign supreme when it comes to Halloween costumes for children and...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  6. Bing Ads Enhances "Change History" Page

    The redesigned Change History page “will now group the changes, making it easier for you to quickly navigate the grid and draw insights. Changes are grouped by Campaign, then by Ad Group," Bing adds. Bing has announced enhancements to the Change...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if...