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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Each age group is a different color and shown as a stack graph where each group is a block of color on top of the next. This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    An example is a medical website which is produced by a reputable physician group. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    So consider creating paper content and guides as well to distribute to this group. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. The tool allows marketers to track a page or group of pages as part of a campaign to get...

  8. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.

  9. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Remember Shopping Campaigns break out each subsequent ad group from the All Products ad group, or your entire inventory file. Each ad group you create is a subset of the one before it. Consider what ad groups you want to create under your All...