Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top...
Group your tests in a way that makes sense and will help you learn and take action on the results. For instance, one test group should be a headline test, another could be a Description Line 1 test, and another a display URL test.
Google accelerates push to replace passwords by joining FIDO Alliance – The VergeGoogle joins board of directors of group aiming to get rid of passwords with identity authentication. Twitter eyes TV, lands major advertising deal in run-up to IPO...
The group feedback can be quickly integrated into the wireframes for review. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape...
After success in supporting the president’s re-election, Obama for America has evolved, launching itself as a social welfare nonprofit group called Organizing for Action. In essence, influence means you're inspiring others without having direct...
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
When you’re sitting around the table with a group of friends or colleagues chances are your dialogue consists of storytelling, fact sharing, asking and answering questions, and so on. When you’re sick it’s very easy to tell.
This is like your ad text and can be different for each ad group. These are filters to determine which group of products should be eligible in this ad group. Each ad group can contain targets that act as filters on your products.
In fact, Meyer says, the closing of the Google Affiliate Network could be the best thing that happened to the latter group. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have...
IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC). Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46...
Images targeted to users under 18 must be appropriate for that age group. Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they're just following users' lead; last year the...
Bing introduced the ability to pin images directly to Pinterest after hosting a focus group of lifestyle and design bloggers at Bing's headquarters last Fall. The group was tasked with better understanding each of the bloggers' search and social...
Simply, a link (or site/blog/article) network is a group of sites that are connected. Links are important for rankings. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business...
Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, but Google and Vevo share the site's advertising revenue. YouTube recently added five tailored Playbook Guides – for education, media...
I think privacy has been taken well into account by Facebook,” says Rebecca Lieb, an analyst at Altimeter Group. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like...
Last week, FairSearch Europe – a group that includes Microsost, Nokia and Oracle – launched an attack on Google for alleged anticompetitive practices on its Android mobile operating system. The group claimed that Google favors its own apps over...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips.
By committing to a group of fixes, Google aims to avoid paying out a massive EU fine and facing greater legal action. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the...
They could hand over social media management to each location or choose someone at the regional level to be responsible for a group of locations. Social media management can be problematic for businesses of all sizes but is arguably most...
In various versions of the tale, a group of blind men (or men in the dark) touch an elephant to learn what it is like. The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the 19th century by...
