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Groundswell

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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, currently, if you're targeting a German audience, most Germans are spectators, according to Charlene Li's Groundswell Social Technographics Ladder. The search and social media industries are inundated with many myths, misconceptions...

  2. The End of Link Building as We've Known and Loved it

    Certainly this type of link building done properly would not be a violation of the Webmaster Guidelines, but from the perspective of the search engines it also doesn't represent a groundswell of opinion raving about your product.

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  3. SES Webcast with Charlene Li, Co-Author, Groundswell, Tomorrow

    Sign up for the SES Webcast with Charlene Li, the co-author of the best-selling business book "Groundswell" and founder of the Altimeter Group. Li presents a wealth of data accumulated while she was at Forrester Research as well as original...

  4. Do You Know Where Your Audience Is?

    The Forrester Groundswell Profile Tool (based on the book co-written by former Forrester analyst Charlene Li), helps business build a profile of their demographic to help them easily understand what kind of audience their demographic is in social...