ComScore has introduced validated Campaign Essentials (vCE) for Video, which measures Gross Rating Points (GRPs), demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually...
Reach (number of people who received your message) X Frequency (number of times those people received/were exposed to your message) = Gross Rating Points (GRPs), or otherwise the “effectiveness”/value of the marketing campaign.
How much effort – gross rating points, reach, distribution, etc.is being put into the campaigns? Zango Points Finger at Google in Suit Against PC Tools, ClickZ In this role, I can't tell you how many times I spot startling trends in our paid search...
