GRP, or a gross rating point, is at the heart of offline media measurement. Google also said it's rolling out another tool, Active GRP, or gross rating post. It's a GRP-style rating service hinged on Facebook data, while also combining the research...
Has the practice of SEO evolved to the point where we need to start looking at reach and frequency, again? Perhaps we’re evolving to a point where we should consider reach and frequency metrics – not as a replacement, but as an additional metric to...
During August, Facebook's partnership with Nielsen culminated with a new so-called Gross Rating Point for online advertisers. Marketers using Nielsen's "Online Campaign Rating" service can know - based on Facebook data - the age and gender of up to...
In addition, comScore plans to introduce an updated Gross Rating Point (GRP) metric in the coming months to further enable cross-media comparability with TV. This afternoon, comScore announced the introduction of Video Metrix 2.0, the next...
At that point, it's "plug and play" – compare a range of different scenarios, and select the best one, taking into account budget limitations. How much effort – gross rating points, reach, distribution, etc.is being put into the campaigns?
