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Gross Rating Point

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  1. Reach and Frequency: SEO Secret to Brand Building on Google?

    Has the practice of SEO evolved to the point where we need to start looking at reach and frequency, again? Perhaps we’re evolving to a point where we should consider reach and frequency metrics – not as a replacement, but as an additional metric to...

  2. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    During August, Facebook's partnership with Nielsen culminated with a new so-called Gross Rating Point for online advertisers. Marketers using Nielsen's "Online Campaign Rating" service can know - based on Facebook data - the age and gender of up to...

  3. comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape

    In addition, comScore plans to introduce an updated Gross Rating Point (GRP) metric in the coming months to further enable cross-media comparability with TV. This afternoon, comScore announced the introduction of Video Metrix 2.0, the next...