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  1. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Their video focuses on how much (and why) Google will profit from this deal, how much Google knows about everyone, and includes a couple of CEO Eric Schmidt's creepier quotes. Last week, Google was accused of a "gross invasion of privacy" and...

  2. Show Me the Money: Bidding for Profitability

    If your product price is $35.00, and your gross profit on a sale is $20.00, then you might set your maximum cost per conversion to be $10.00 to allow for a net profit of $10.00.gross profit / 2 = $10 CPA (cost per conversion)

  3. When Being First Isn't Worth It

    The AdGooroo data, which uses a more precise measurement model than CPA, showed that positions two and three are the best position from a profit perspective, and that positions four, five, six, and seven would net less profit for the advertiser.

  4. Tracking and Measuring Search Engine Marketing Success

    DoubleClick's DART http://www.doubleclick.com/us/advertisers/adserving/dart5/ DoubleClick's DART paid placement and advertising ROI tracking tool generates web-based reports on cost per click, number of clicks, overall media cost, conversion rates...