SEO News

Gross Profit

  1. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Their video focuses on how much (and why) Google will profit from this deal, how much Google knows about everyone, and includes a couple of CEO Eric Schmidt's creepier quotes. Last week, Google was accused of a "gross invasion of privacy" and...

  2. Show Me the Money: Bidding for Profitability

    If your product price is $35.00, and your gross profit on a sale is $20.00, then you might set your maximum cost per conversion to be $10.00 to allow for a net profit of $10.00.gross profit / 2 = $10 CPA (cost per conversion)

  3. When Being First Isn't Worth It

    The AdGooroo data, which uses a more precise measurement model than CPA, showed that positions two and three are the best position from a profit perspective, and that positions four, five, six, and seven would net less profit for the advertiser.

  4. Tracking and Measuring Search Engine Marketing Success

    DoubleClick's DART DoubleClick's DART paid placement and advertising ROI tracking tool generates web-based reports on cost per click, number of clicks, overall media cost, conversion rates...