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  1. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Examples in this category are xAd, Hunt Mobile Ads, Millennial Media, Greystripe, Madhouse and Jumptap. Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s time to take a...

  2. Will Local Make up 70% of Mobile Ad Spending?

    Some mobile brands and mobile ad networks (i.e.iAd, Greystripe) are already sinking their teeth into this, while others still have a ways to go. Full disclosure: I am the author of that forecast. In a past column, we focused on breakdowns in mobile...