With the availability, speed and ubiquity of devices, as well as exploding access points for local business information, marketers are challenged with implementing a strategic local targeting program,” said 15miles president Gregg Stewart, in a...
In Q4 2011, Apple sold 37 million iPhones to retake the coveted title of the number one smartphone, according to IDC-Worldwide Mobile Phone Tracker. Much of these record sales can be attributed to Apple's iPhone 4S, with its unique voice searching...
Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. Mobile Barcodes 101 QR codes are a 2D barcodes that resemble square-like mazes.
You can read "SMB Must-Haves in 2011" by Gregg Stewart, President of 15miles. Davanti Digital Media, a full-service digital marketing agency specializing in social media solutions for businesses of all sizes, has just uploaded a new YouTube video...
You may have made your resolution for 2011, but do you have ready your marketing-strategy checklist? This is the year to step it up, but it's important to remember that what works for others may not work for you.
Join local search experts Gregg Stewart, Curtis R . And even before we get to the expert sessions and content you've come to know SES for, the big news is: This year you won't need your winter thermals!
In "Focusing Your Message from National to Local, Part 1," we determined focused messaging for both corporate and franchise outlets across a variety of interactive marketing solutions. We did this by coming up with a comprehensive strategic plan...
Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 Or a dealer or franchisee that can get to a spot faster than the marketing department can identify a potential new lead source?
Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. In a tongue-in-cheek manner, I pronounced "2010 Will be the Year of Mobile" and then quickly retracted the comment as humor.
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. ComScore has administered the study each of the...
Ahhh. September is here. The season is once again changing, the economy is finally showing signs of returning from the brink of disaster, and there's the continued emergence of local search in the air.
Wow, it's been a busy month for news on the search and local search fronts; Microsoft Bing's growth, Yahoo and Microsoft's newly formed search partnership, and Google Caffeine to name a few. Hard to believe that almost three months have passed...
Mobile advertising's promise of one-on-one dialogues with millions of consumers, and its ability to influence purchase decision-making at the point of purchase has generated a lot of interest from major brands.
Microsoft has a tough road ahead trying to win market share with its revamped search engine, Bing. It's not good enough to be slightly better than Google or Yahoo to succeed in the search engine wars.
Gregg Stewart (@greggstewart) In theory, the idea is good: share some of your favorite Twitterers with your followers, assuming they'll like what they have to say too. In practice, it can be overused and worthless.
It's been about a year since we tackled the topic of local listings. Local listings continue to present a challenge for advertisers looking to get their local entities (branches, franchises, etc.accurately listed in sites such as Google Maps and...
As a student of local search marketing, I'm always looking for new emerging opportunities that have the potential to change the way sales and marketing happens for local merchants. For the longest time, I've watched Twitter from the sidelines and...
Today's economic environment forces all of us to do more with the same or less. This postulate should also extend into our lead generation programs for local search. The way to get more sales out of these investments is by increasing the conversion...
Today's economic realities are forcing a new look at marketing integration. As advertising and promotion budgets undergo new levels of scrutiny, it's vital for marketers to understand the overlaps of their various advertising campaigns and ensure...
Lamberti, former Senior Vice President, Search and Media, comScore Networks;• Jeannie Moran, eCommerce Marketing Director, AutoNation; and• Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing.
