Last Thursday, Facebook introduced a new way to share 15-second videos on Instagram. Today, new data from Unruly Media has found the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months.
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social...
Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on Thursday, June 13 for a collaborative get-together with SES attendees, speakers and exhibitors.
And Greg Jarboe gives tips as well on how to use the feature here on Search Engine Watch. Twitter continues to develop its advertising service with a potential stab at retargeting, according to AdAge.
Twitter introduced the Vine app on January 24. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. In fact, Vine is one of the top free apps in the iTunes charts.
On the YouTube Creator Blog, Software Engineer Eron Steger has announced that "Slomo" has been added to YouTube's Enhancements tool and the Video Editor. Although videographers already understand the benefits of using slow motion, an effect in film...
Jeffrey Hayzlett will be the keynote speaker at SES Toronto 2013. Hayzlett will talk about "Driving Change and Growth for Marketers" in his keynote on Wednesday, June 12. As a best-selling author, business change agent, and marketing expert...
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. YouTube has been building a partner program since 2007 that enables content...
YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com. In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever...
Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers to these questions in a new case study.
YouTube recently announced that the video-sharing website created in 2005 is now was getting more than 1 billion unique visitors every month. And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced...
The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great argument why small businesses should take a closer look at releasing their press releases on the weekends.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching? When are they watching it?
The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011. And each time, attendees of the leading global event series about search and social marketing learned...
