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Green Tea

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  1. How to Evolve this Column

    I think all the green tea is making me loopy. I've been writing about the outcomes of a pretty interesting promotion I did here at Search Engine Watch. I asked people to fill out a survey of some possible ways they would like to see this column...

  2. Doing A Google Search Impacts The Environment!

    This may be more than a tempest in a tea cup (I know bad pun), given Google's appointment of Bill Weihl as their Green Energy Czar in February 2006 and their claims to be carbon neutral by 2008. Seems you can boil water for a cup of tea with the...

  3. What Makes a Successful Online Promotion?

    As I sat down with my new "tropical green tea" Santa left me and headed over to the home page of Search Engine Watch, I thought maybe we were both out of a job. When I begin my "Link Love" article the first thing I like to do is peruse the articles...

  4. Reading the Tea Leaves: Interpreting Keyword Reports

    We're going to focus on these four keywords: green widgets, industrial widgets, cheap widgets, and widgets. The keyword "green widgets" is performing well. If that keyword (and other keywords in the 120-keyword list) were split off into a separate...