SEO News

Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!

Green Marketing

RSS
  1. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway...

  2. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    What happens is that products which are in both your All Products ad group (green in the above diagram) and another ad group: category, best seller, etc.blue, orange or purple above) will default to the ad group with the higher bid.

  3. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Your job as a business is to understand what that thing is and use it in your marketing. Maybe you're the landscaping company that only uses green-friendly or recyclable products. A lot of companies spend a lot of dollars investing in flashy...

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Magnetic CEO James Green notes that “The search industry is moving beyond Google domination, and there’s a real value in that for publishers and retailers that recognize the data opportunity. Non-search engine data adds up to greater specificity...

  5. The NFL & Fantasy Football: A Match Made in Search Heaven

    As an interesting sidebar, the Dallas Cowboys tend to be the most searched for team every season, although something as trivialas winning the Super Bowl and the Cowboys missing the playoffs at least allowed the Green Bay Packers a brief moment in...

  6. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    Those days are Black Friday, Cyber Monday, Green Monday, and increasingly Free Shipping Day. That’s right, it’s that time again planning for the holiday, and in the search marketing world there are just a few days that become critical to this whole...