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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    However, surprise is rarely strategically planned into marketing campaigns. Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published...

  2. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway...

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    What happens is that products which are in both your All Products ad group (green in the above diagram) and another ad group: category, best seller, etc.blue, orange or purple above) will default to the ad group with the higher bid.

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Your job as a business is to understand what that thing is and use it in your marketing. Maybe you're the landscaping company that only uses green-friendly or recyclable products. A lot of companies spend a lot of dollars investing in flashy...