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Green Energy

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  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Putting so much energy into trash-talking competitors and pointing out their flaws does nothing but put the spotlight on them while making you look like an immature bully. Instead, invest your energy into creating the kind of brand experiences you...

  2. New Solar Investment Brings Google's Clean Energy Portfolio to Nearly $1B

    As noted, this $94 million bring's Google's total green energy investments to approximately $925 million, with $880 million having happened since January of 2011. What sort of green energy should Google and other major technology companies invest...

  3. Google Expands Global Presence in Asia, London, Dublin

    A fourth new data center is being constructed in Dublin, Ireland, where Google hopes to take advantage of the cool climate for a highly energy-efficient center. The new data center will be one of the most energy-efficient in Google’s global fleet...

  4. John James Audubon Birthday Celebrated by Google Doodle

    Just as Audubon had a love of nature, Google also has been showing its "green" side, with massive investments in solar and wind energy. Google is celebrating the 226th birthday of John James Audubon, the French-American ornithologist, artist, and...

  5. Google & Recyclebank Set Earth Day Challenge to 'Green' Your Social Graph

    This year's grand prize includes energy star household appliances and a free consultation to green the winners' home. Game mechanics aren't necessarily new to green marketing strategies, although Google's analysis may turn out to be the most...

  6. Google Zeitgeist 2010: The Year's Top Searches

    Science & Technology (green energy, solar, patents, biodiversity, sustainability) This year, they introduced HTML5 data visualization and a wrap-up video in addition to revealing the fasting rising searches in numerous categories based on the...

  7. Doing A Google Search Impacts The Environment!

    This may be more than a tempest in a tea cup (I know bad pun), given Google's appointment of Bill Weihl as their Green Energy Czar in February 2006 and their claims to be carbon neutral by 2008. Seems you can boil water for a cup of tea with the...

  8. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Being number one for a term isn't your goal -- sorry, but that's not where you should focus your energy. Obsessing over the little green bar (which isn't updated very often) or the rank of your listing will give you an ulcer -- and position three...

  9. Google Says ‘No' to Ecocho

    Searchers can still embark on “green” searches using Yahoo via Ecocho, and now there's even a “black version,” meaning it displays a dark background (and not a niche search site for African-Americans), which some think uses less energy.