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  1. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    What happens is that products which are in both your All Products ad group (green in the above diagram) and another ad group: category, best seller, etc.blue, orange or purple above) will default to the ad group with the higher bid.

  2. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Maybe you're the landscaping company that only uses green-friendly or recyclable products. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.

  3. Animated “Little Nemo in Slumberland” Google Doodle for Comic Strip Anniversary

    As the orb travels into a large room filled with oversized, green lowercase “L”s from the Google logo, it cracks open. Today marks the 107th anniversary of illustrator Winsor McCay’s iconic comic strip, Little Nemo in Slumberland.

  4. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    The satisfaction associated with seeing that little green validation arrow in an auto target is more vindicating than that first sip of coffee in the morning. Now that October is finally here, the fall shift to paid Google Shopping has many online...

  5. Google Birthday Doodle Gives Power to the Poople

    Slowly, the chocolate cake is “eaten” away and the candles are compiled at the bottom of the screen, and what’s left is a tray spelling out Google’s letters in the usual combo of colors: blue, red, yellow, blue, green, red.

  6. Star Trek Google Doodle Boldly Goes Where No Doodle Has Gone Before

    Google has forgone the green "l," as green was not a uniform color. Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle that celebrates the 46th anniversary of the original "Star Trek" TV series, which originally aired...