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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    For example, I can filter my results to only show keywords that have been see for at least 365 days and a KEI of greater than 70. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    How to Personalize Content for Greater Engagement You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible. By creating a dynamic web experience through personalized...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    We found interesting results on usage stats when juxtaposing those specific segments against the greater population. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. It can help you determine with greater accuracy whether conversion rates are low because people can’t find what...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. For more on intelligently leveraging social and mobile for...