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  1. 10 Shocking Facts About Content Marketing Today

    While it's completely acceptable to offer content on areas of your company website, there's a greater chance of reaching the masses through social media. There are pros and cons to doing so, but the biggest benefit is that in-house teams generally...

  2. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  3. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. Reverse image search gives results not based on a word...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. I've come to the conclusion Google loves fall.

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Huge advancements in technology are paving the way for greater understanding, optimization, and measurement of all our digital marketing efforts. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Filtering as you go may take a little longer, but the audience you cultivate in the process will be of much greater value to your brand over the long haul. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit...