According to Microsoft internal data from this test period, financial services advertisers with Sitelink Extensions saw an average 23 percent higher CTR than with standard text ads. During January 2013, ads on the Yahoo Bing Network within...
It was one of those moments in time I bet many Microsoft executives would like to revisit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. The frequency at which Bing released "parity...
The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads...
In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. From my corner of the search marketing industry, there’s been the important news...
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
Microsoft, SEER Interactive, Page Zero Media, Mediative, and more. Speakers for the two-day event (plus a day of bootcamp) include representatives from Yahoo! BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about...
You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing. Merchants using Pricegrabber also have the added advantage of sending their product listings to Yahoo Shopping.
It has the ability to search and scan barcodes, Microsoft Tag, or QR codes. Yahoo Yahoo Yahoo search has a very different look from the others. It offers a tab-based interface that displays “trending now,” followed by a series of tappable search...
It wouldn't hurt to keep a tinfoil hat handy as well… Look no further than this Microsoft patent that talks about spying on SEO forums. TrustRank: This method has more than a few names, TrustRank being the Yahoo flavor.
The most popular alternative to Google's search engine at the current time, owned by Microsoft. Y - Yahoo Yahoo Many link builders will refer to being listed in the Yahoo Directory, which used to be one of those things that we all recommended.
The only search engine that looks at the keywords anymore is Microsoft's Bing – and they use it to help detect spam. While there is still some debate about which meta tags remain useful and important to search engines, meta tags definitely aren't a...
This seems to contradict rumors that Yahoo is planning to torch its search deal with Microsoft. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a new strategic...
Microsoft is a perfect example of a company that succeeds with this tactic. Microsoft, a company that has had brand issues in the past, reached out on Reddit and asked for feedback about its IE9 browser back in 2010 and was greeted with a lot of...
But social media aggregators such as Microsoft's Spindex or Hootsuite allow the user to easily manage multiple profiles. Automatic translation programs such as Google Translate and Yahoo Babel Fish offer a quick and easy way to get the sense of any...
Several early SOPA supporters backed out, either under pressure from consumers or in light of their learning more of what it entailed, including game developer EA, GoDaddy, and Microsoft. Microsoft For their part, Microsoft has been working with...
Bing’s homepage hasn’t done anything special today to show opposition to SOPA, though Microsoft said the company opposes SOPA in a statement: Yahoo also isn’t among those protesting, though Yahoo-owned Flickr is allowing users to black out their...
Microsoft invested in Facebook and powers its web search, after all. A reinvigorated Yahoo would be great to see; they still have many great services they’ve built or acquired. Yahoo is Reinvigorated With a New Strategy
The consortium includes Microsoft - that already is working with Yahoo - and an offer for a new CEO with a proven successful track record. The Silver Lake consortium is one of a number of parties bidding for a minority stake in Yahoo, but their...
While Google and Microsoft have been touted as potential suitors alongside the option of selling the company’s Asian assets, one company that isn’t being mentioned has the size and cash to buy Yahoo – Amazon.
Microsoft Lucky They Didn’t Buy Yahoo, But They’re “All In, Baby” on the Cloud Since that last visit, they’ve more than doubled their U.S.search market share from 7 to 15 percent and moved into the position of number two player, behind Google...
