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  1. Digital Data Trends – Search, Social, & Content Fusion

    Provides value to the user. Taking a deeper dive into content Aggarwal shared some great insights how relevant and engaging content pushes higher conversions. One of the biggest challenges marketers face is understanding what to do with mass data...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Also, curate other peoples' content but add value to it by offering up an additional opinion or an insight or perspective. Milk your existing content for all it's worth because you've put great effort into it and it would be a shame for more people...

  3. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...