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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. It's been pretty clear to most SEO professionals for a long time...

  2. Last-Minute SEO - Here Come the Holidays!

    Fail to offer value and you might come off like a salesman. It means offering something of value, whether spoken, written, or personal, and being the face behind that value. Just make sure you are offering something of value or you might just wind...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. The result was 7 percent more clicks, which, when factoring in...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Yelp Trends might be a nice celebratory pat on the back for the company in a...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge. Advertisers should monitor consumer activity across their...