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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. The previous product meant we had to work with a combined CPA, so this is a great step forward...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This tool helps you quickly see the keywords that are working for them by looking at several factors, including days seen, average position, and last seen date. For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. When Google unveiled its Trends search engine, SEOs quickly embraced it as a...

  5. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Community managers can create great little posts that entice and pique the curiosity of friends...

  6. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Newsletters are an amazing marketing tool. Marketers don't always think about Twitter as a tool to increase newsletter subscribers. Building a large newsletter audience can be tough, but there are some great tools out there to help you through the...

  7. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. The great thing with social listening tools is you can...