Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. If you have an app, great! Mobile Consumer Preferences: Smartphone vs. Tablet vs.
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
The better news is that you only need one tool to build the best links in the world: your brain. You can cook up a great post about headphone mixes on old analog recording equipment. SEO has changed. We can't rely on spam and automation to boost...
You have a great new tool to dive deep into your big data sets. But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Even though GeoFlow is only available for Excel 2013, it...
In-line you can change the match type before adding to your plan, and the tool gives traffic estimates in line next to the keyword. The keyword planner takes the old keyword tool we all know and love and bumps it up to the next level by combining...
Link Research Tools' Link Detox and the Link Risk tool are great to run down a list of your potentially problematic links, but before you pursue removal, have a look at those links first. While Google and Bing's tools are good for giving you an...
I mean come on.do you really need a tool? It's kinda stunning that people actually need guidance or a tool to do that. We do a great disservice to the professionals in those respective fields by pretending it is the domain of the optimizer.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
My tool of choice for scheduling updates happens to be Buffer. You can't rest on a great product and go radio silent; you need to build a great brand. Sharing content with your audience is a great way to create awareness, perceived expertness, grow...
A presentation is a brilliant yet underutilized tool in the world of marketing. Since we’re using yoga as an example here I would recommend using Pinterest as a marketing tool. When you’re just starting out with your content marketing strategy, one...
This process includes research, conceptualization, feasibility assessment, establishing design requirements, preliminary design, detailed design, production planning, tool design, and finally going to production.
His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. With DoubleClick and the Ad Exchange, they are in a great position to take viewability to...
The free report is the tool of choice when your prospect isn't yet educated or motivated enough to take action of any kind. A great way to do this is to explain all the hassles and difficulties with the solution you just described, like this:
Prepare Influencer Outreach: Use a great tool like Followerwonk to pre-determine who you want to review your site upon launch. They present this data via the Facebook Ad Creation Tool. Wireframe Tool Experience shows that even with great content...
Summly is a summarization tool that was created in 2010 by teenage entrepreneur Nick D'Aloisio. And, with the immersive imagery of our virtually endless newsfeed, the new Yahoo app has both great technology and beautiful design front and center.
RG: I like to use my brain, and I believe that smart people are the most overlooked tool of all. No tool can do this as fast as a knowledgeable person. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of...
This is a great new self-service tool that allows live streaming of a sporting event or a press conference, engaging sports fans in a unique way. Although every YouTube channel needs great content to be successful, the strategies for building...
They are, however, making a valuable tool more broadly available. Their ability to surface and find people who share our same interests is a great opportunity for us. Facebook is combining what it knows about its users’ behavior and activities on...
Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to 40 percent of mobile traffic still isn't being covered by those tool sets. Using a tool like this helps you find contrasting colors so that you can...
In order to be compliant, a brand also needs to enlist the use of a social archiving tool to archive both outgoing messages from all of your locations as well as third party comments. It is important to choose a tool that makes recalling this...
