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  1. The Rise of the User Experience Marketer

    Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during design brainstorming sessions. In particular, marketers can achieve great success by...

  2. Delving Into the Auction Insights Report

    Using the Auction Insights report will continue to be an important addition to our analysis tool belt. The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    The consumer barometer tool from Google can be one tool to help you understand how consumers interact with the mobile channel to make purchase decisions. Overall, this holiday will be a great one in the digital space.

  4. Using Analytical Analysis to Help Improve Conversions

    The secret typically lies in accessing the biggest hammer in your marketing tool bag, analytics! The latest digital marketing book, SEO platform, or digital marketing tool? Understanding what interactions and behaviors are taking place on your site...

  5. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. There’s a lot of great reading out there about how to synergize efforts. This is great for the agencies who have clients who are unwilling (unable) to commit the time...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. The previous product meant we had to work with a combined CPA, so this is a great step forward...