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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users. View Mobile Reporting in Google Webmaster Tools (GWT) For example, I’m helping several large-scale websites now with Panda hits...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). With the extensive mobile Internet usage throughout the country, mobile...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    That leaves content marketers faced with the challenge of producing mobile-friendly content, which tends to be (in a sweeping generality) much, much shorter. Companies with existing content strategies will need to assess the role of mobile...