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  1. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email...

  2. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. Sears' willingness to let go of owning the content or the distribution, but instead commission it for that blogger's own...

  3. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Fortunately, most of the content for the two keynotes, Orion Panel...

  4. SearchDay | Breaking the Norm with Search

    Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Many engines, especially Google, are looking for...

  5. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Use Humor for Link Marketing LINK LOVE Humor is a great form of content that will give people a reason to link to your content, and help it spread virally.

  6. SearchDay | Trick or Tweet for CNN

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Use Humor for Link Marketing LINK LOVE Humor is a great form of content that will give people a reason to link to your content, and help it spread virally.

  7. SearchDay | Google's New Tools for Site Link Strengthening

    Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Content Promotion for Link Marketing LINK LOVE Even if your content is great and deserving of links, you won...

  8. SearchDay | Obama is Winning the Internet War

    Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Content Promotion for Link Marketing LINK LOVE Even if your content is great and deserving of links, you won...

  9. SearchDay | Focus on Conversions

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Focusing on a niche or soliciting input from your customers are two great ways to develop your...

  10. SearchDay | Economic Depression 2.0

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Link Marketing -- Solve a Customer Problem LINK LOVE Solving customer problems and publishing...