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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Fill out the necessary fields in the "card content" section. Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. If you want to grow the list quickly, you can always put some...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the...

  3. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...