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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. On top of regular search, we have the use of two campaign types based on...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc. If you’ve been impacted by Panda, and it’s a high...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Fill out the necessary fields in the "card content" section. Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. If you want to grow the list quickly, you can always put some...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the...

  6. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...