By putting out stupid inane questions that the lowest possible denominator (sorry Great Aunt Matilda) can easily answer. Last year there was a spate of “write some specific word in the comments and you’ll be amazed at what happens” (SPOILER: What...
For instance, using an example that Tim Berners-Lee presented in 2001 in The Semantic Web, for a genealogy system, a rule such as "a wife of an uncle is an aunt" would be a rule that applied to that knowledge-representation system.
It sounded like the ugly flannel shirt Aunt Martha would get you from Wal-Mart instead of the Blu-ray player you were hoping for. It was the same boring ad of incredibly great deals they have every year: $5 DVDs, $15 vacuums, $29 printers.
