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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    On desktop, it was painful to go through an article. I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the original article being viewed), and even some sites with malware and risky downloads.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://smallbusiness.chron.com/DM-Resize/photos.demandstudios.com/getty/article/192/56/80410231.jpg? Here are five great questions to ask a potential search marketing employee. I’m writing this post to share some of the lessons and...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to social media, promote your SEO content through email marketing, but don’t include the whole article. Use a teaser to entice your readers to click through to your organization’s website where they can read the entire article, and...

  4. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Should you do another in-depth article, or should you focus on another video? One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf.

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    In my next article, we’ll discuss what you’re going to do with everything in the WHAT section, to successfully roll your m-dot into your new responsive site. But a great way to really understand the overall value is a nifty tool provided by Google...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Where possible, connect the article to the authors G+ account using the rel=author attribute Any extra boost you can have from the author is also likely to increase the organic performance of that article as a knock-on effect from the links...