The prior article went into great detail on the concept of query deserves diversity (QDD). Last October I wrote a related article that covered The Need for Extreme Differentiation in your Content, and that covers a bit of this ground, but now we'll...
This report was inspired by Marty Weintraub's article "Google Analytics, Conversion Tracking & Single Segment Reporting Power. I can't take any credit for this one, but I know a great report when I see it.
Setting aside the fact that you likely aren't reading this article, let's look at the 100 percent outsourced options. While it might seem crazy to spend $500,000 in vendor fees and $50,000 in agency management time to locally optimize your...
Richard Kirk's article, "Google Makes Non-Desktop SEO an Absolute Necessity", digs deeper the infrastructure piece, while this article focuses primarily on the framework and rapid deployment of responsive design.
As a result, many webmasters have shifted a lot of their work from link building to creating quality content that visitors want to share, and now Google has updated their Ranking help article to reflect exactly this.
This article was originally published on the Inquirer. Called "these great big round things" by Google's chief technical architect Rich Devail, the balloons are about 15 metres in diameter, but he said, "You would need a telescope if you want to...
For example, we know today that next month's article is on the topic of "cloud computing". This is a great way to get your content and experts picked up. Getting your company's brand and employees exposed through media and social channels is...
The way that this content and data is structured and presented in the SERP’s is the focus of my article today and how you can map the relationship from structured data, content and social media, to search results.
The sites mentioned in this article are from the personal experience of the author. You'll get a great idea of what can be achieved, and if you eventually decide that the do-it-yourself approach is not for you, then they host a marketplace of...
If you find yourself admitting that it isn't, consider whether it's worth pushing the pause button on your content creation to figure out how you might start to transition your organizations content strategy to one that creates content you'd be...
I recently read an article in Businessweek that really helps highlight this, specifically concerning their Google X department. Ask to write a relevant article for their site, if they have a blog/host news
Instead of peppering links to the videos throughout the story, they place the videos right after the new feature article but within the top fold of the page so your eye is drawn down to the rest of the content.
Pay specific attention to high value real estate like your page titles and the first paragraph of your article. For example, if you have content that gets a great CTR but is ranking on Page 2 of the SERPs, you could build some links to that page in...
Article marketing sites. The great thing about a diversified cross-media approach is that it makes companies decently Penguin-proof. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the...
For example, you might have a worksheet for directories, another for comment spam, another for article sites, etc. Note: Cyrus Shepard wrote a great post last week about the disavow tool and mentioned that you can use Screaming Frog to check page...
utm_source=searchenginewatch&utm_medium=unsolicited+news+article&utm_content=irrelevant+analytics+article&utm_campaign=test For example, you may have social efforts that span numerous sites, all utilizing a single bit.ly URL with a single campaign...
What is bad is someone trying to put a culinary article on my marketing website: This is why Rowse's authorship will yield great value, and why a guest posting strategy won't yield an author rank footprint worth much.
These are actual titles from article in the top search results for [content marketing and SEO]. This is going to be the summer of change on Google, and this article has only touched on some of the items known to be part of the Penguin and Panda...
Repurposing a byline article as a PDF in automation outreach that doesn't get indexed or republished. Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page)
While reading these steps (and the rest of this article), keep this mind: a relevancy-first approach is the only sustainable link building strategy. You can cook up a great post about headphone mixes on old analog recording equipment.
