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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers.

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Here are three great broad categories to use for your next brainstorming session. Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    A great way to do this is to explain all the hassles and difficulties with the solution you just described, like this: Here is a great place for testimonials from happy clients, with specifics. You're also building a value case for your product, so...

  4. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. SEO agencies are result-oriented, technical, and data-driven marketers - a...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    This also works great if someone on your team or someone on his/her team couldn't make the meeting. There are many other features that work great for any business in general, and with international relationships you may consider using some of the...

  6. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. While most PR specialists don’t want to work the weekend, Greg...

  7. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Great Content Requires Active Ideation To consistently and repeatedly create awesome content, brainstorming must receive greater emphasis in the process, with content creators spending more time up front building great ideas, and also ideating...