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  1. Can Groupon Break Into the Search Market?

    If there's a great special on Groupon, people will link to it, they'll tweet it. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as...

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    The great thing about workflow diagrams is that once they are dialed in, they allow you to create a set-it-and-forget-it process that keeps things moving while you work on more important things. Scaling SEO at your company is not just about SEO.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And it contains a "view all" page, which would be great if the site didn’t force me to register to see it… User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to...

  4. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Here are some great cleanup items you can do during the holidays: Holiday down time is a great opportunity to perform the tasks you were too busy to focus on earlier in the year. Last year, Joe Kerschbaum wrote a great post on preparing to dominate...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    The fact that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the industry," Kirshner says. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well...