SEO News

Gray Hat

  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    But defaulting to so-called "gray hat" tactics no longer works. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your organic search...

  2. Lance Armstrong, Manti Te’o & the Power of Content

    The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat principles to your client. This is like promising that you’ll get to the top of the rankings without black hat techniques and...

  3. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    You inform everyone around you that what you're about to do is a really gray area, but if you want speedy results, this is the deal with devil they need to make their Q4 numbers. Others will blame the black hat SEOs for tempting law abiding...

  4. The Revenue Stream: or, "You gonna pay for that porn, boy?"

    Whilst some things are fairly obvious, far more are in a gray area not easily defined. They have changed the account signup process doing away with the Firstname Lastname system that has worked for the past seven years (Helloooo Tinfoil Hat Theory!