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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The new graphical interface provides more in depth insights on ways to improve your campaign performance. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make...

  2. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  3. Microsoft's Yahoo Bid May Have the Right Stuff

    Mosaic became Netscape because the University of Illinois, where Andreessen and Eric Bina worked National Center for Supercomputing Applications (NCSA) and developed the graphical browser, didn't want Andreessen using the name for his commercial...