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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. We've already discussed how changing search behavior is pushing traffic further down...

  2. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking for more long-tail keywords. Brands can optimize for conversational or long-tail queries by deploying a...

  4. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Many other things can happen such as showing local results for some types of queries, Query Deserves Diversity to provide users with true variety in the search results, Knowledge Graph results if applicable, and even In-Depth Article results if...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    I'm eager to see how the new Graph Search and Bing social integration rolls out and what means for marketers over the next few months. And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score...

  6. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. Despite its almost ludicrous simplicity, HitTail has...

  7. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...