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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    SEO is also about the knowledge graph. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Guest blogging is bad for both social media optimization (SMO) and search engine optimization.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. For more on intelligently leveraging social and mobile for...