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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. You can analyze how many PPC advertisers, which keywords they are using...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. At each stage, there are paid, social graph, or syndication...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    SEO is also about the knowledge graph. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Guest blogging is bad for both social media optimization (SMO) and search engine optimization.

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. For more on intelligently leveraging social and mobile for...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Although search and social elicit different behaviors, they have a strong impact on one another. To see the full picture, marketers must leverage channels such as search, where there is...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Are we active on the social networks that matter to the search engines?

  8. Why Google's Hummingbird Algorithm Isn't for the Birds

    With better meaning and context of understanding, I believe Google is connecting, via their Knowledge Graph, Larry Bird the basketball player with the context of the team he's most famous for, and the product that matches the shirt number he wore.