Over the last 10 years the social graph has grown extensively when compared to the link graph. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques.
Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. They want to go beyond being a search engine returning relevant...
Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. Although Yahoo is no longer the search engine...
On the social search side, results from Facebook’s Graph Search are generated entirely from a searcher’s social network and other information available publicly on Facebook. Bing has gone to great lengths to incorporate social signals into its...
This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. Facebook's Graph Search will have the relevance – and a strong form of relevance governed by the aggregated sentiment of...
While it certainly can contribute to their Graph, that's merely a collateral benefit. At first glance, one might think that Google found this to be a powerful tool to assist in building out its Knowledge Graph.
It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. Again, Facebook is still in the process of rolling out Graph Search to its 1 billion+ active user base, so now is the time...
Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google's Knowledge Graph. With more social changes expected in the near future, time will tell if the Bing challenge will change to...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Here's a quick recap of search and social...
What I do like about Graph Search is that it has the potential to be a true social search engine, or in other words, a search engine about people, rather than topics, shopping, or websites. MJ: What are your thoughts on where Facebook is with...
Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...
Is it a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena.
With 447,000 current Likes, the graph shows that new likes were rather stagnant and not that many new likes were obtained recently. In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until...
Google Adds Information About Nonprofits to Knowledge Graph – GoogleGoogle now highlights the nonprofit's financials, cause, and recent Google+ posts. Here's a quick recap of search and social marketing news and tips from the past week.
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby.
These "bad neighborhoods" can be "extracted" by Google, analyzed and dumped relatively easily to leave a graph that looks a little like this: The link graph is a kind of network graph and is made up of a series of "nodes" or clusters.
Other ways consumers reveal their intent, and can thus be targeted, include visiting an advertisers site (site retargeting) and sharing on a social graph. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't...
This is not helpful to the end-user and leaves a bad footprint in the link graph. PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. The next target is social media.
