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  1. OK Google: 'The End of Search as We Know It'

    How will we optimize for this new kind of search and the Google Knowledge Graph? The results, Wright said, are from the Knowledge Graph. The Knowledge Graph knows that Santa Cruz is a place, and that this list of places are related to Santa Cruz"

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  3. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...

  4. March Madness = Search and AdWords Madness?

    With 447,000 current Likes, the graph shows that new likes were rather stagnant and not that many new likes were obtained recently. In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until...