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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    What I found to be most interesting about this query was that the result displayed in Google's Knowledge Graph was pulled from the eighth organic search result. That is how many publishers have felt about Google stealing their traffic by providing...

  2. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing market share in the universal results over 2013, as illustrated in the following graph: The research found image integration was showing more...

  4. Pre-PPC Strategies For Launching a New Product

    Here, Facebook Graph Search is one of the most useful tools around. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to...

  5. SEO vs. SEM Timelines: A Medical Analogy

    The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the...

  6. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. If your website has a search bar, you need to ensure you’re...