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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. The biggest step towards finding signal synergy and optimization opportunities is to open up the channels of communications. To see the full picture, marketers must leverage channels...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and more. Similar in many ways to Open Graph, Twitter Card is a simple...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. In the same way that users seek out curated listening experiences by theme...