Creating a Google+ page, adding social plugins (maximize engagement), interlinking deep pages with social media properties, and SEO’ing your social pages are all vital steps in optimizing for the social web and graph.
If you’re a developer who uses Facebook’s Graph API, then hopefully you already know that Facebook is deprecating more than 50 metrics. Some of the over 50 deprecated metrics will be completely eliminated while others are being replaced by metrics...
This is obviously another form of personalization that is on the rise and for fun, if you haven't looked at Google's social graph API, it's always a fun one: The Social Graph API makes information about the public connections between people on the...
The interface got quite a few 'wows' from the audience and I would say that this the first time I would ever use the word 'mesmerising' to describe an analytics product - it is kind of 'alive' with a scatter graph of pulsing dots, representing...
Choose the keywords you want to automate, then click on the Automate drop down button that's up near add keywords and edit, just under the graph. You can no longer enable Position Preference for campaigns in either the AdWords web interface or the...
Facebook is losing access to Gmail data due to a change in Google's term of services, but really because Facebook won't share its social graph data with Google, TechCrunch reports. In September at Google Zeitgeist, Google CEO Eric Schmidt spoke...
Google Places Coupons Now Integrating Open Graph Coupons from CitySearch? After the Search Alliance transition is completed, all advertisers will be able to apply for access to the adCenter application programming interface (API) to automate PPC...
Not that this is not already widely the case on the web but this is taking it to a new dimension, as Facebook's graph is the super internet glue, interlinking every place on the web to its platform via the "Like" button.
Each API call into a social graph provider must include a token that identifies the calling party. A program that accesses the Twitter graph through the Twitter-provided API can follow links, transitively, forever.
That's when CEO Mark Zuckerberg announced the Open Graph API and the universal "Like" button to tie all the internet together via Facebook. Reached by Christopher Heine from ClickZ, Facebook spokeswoman Malorie Lucich, said the search results are...
Facebook brings an entirely new opportunity for flavored search: ranking search results using the social connections between people, as captured in the social graph. All Facebook users have their own unique social graph.
The agreement is part of Yahoo's move to create a web hub, somehow responding to Facebook's web-glue ambitions through its much hyped open-graph API and universal "like" button. After having integrated Twitter to its user interface, Yahoo announced...
This is a huge change, a big turnaround from the f8 developers conference Open Graph API announcement. CEO Mark Zuckerberg told the world on Monday that Facebook's "drastically simplified" privacy settings would roll out in the weeks to come and...
No wonder that Facebook is trying to get the game developer to enter a long-term agreement that would make the Open Graph API company Zynga's primary platform. In an interview with Chris Pendleton, tech evangelist for Bing Maps and Mashable's Pete...
If this is the case with the Open Graph API, I would rather not and just keep my Internet persona to myself. Bing Shopping's integration into Facebook and Twitter moves forward another step; its now offering the ability to request opinions from...
Combining the correlation of social media conversation peaks/search spikes and dwell rate timing with the linking capacities offered by Facebook's Open Graph API, one cannot but wonder whether dwell time is not about to become THE "über KPI" for...
See how the conversion graph's line, squished along the bottom of the infographic, reveals little about trends? For advanced users, associate YouTube users to sales via the API and ship the data to your community manager for social action.
Facebook's Open Graph API requires website owners to add 7 new types of meta tag to your website. From their documentation: og:title - The title of your object as it should appear within the graph, e.g.
In essence, I'm willing to bet that this development could be 'social circle' results done right, namely via your actual social graph, which is nothing to do with email contacts (looks disapprovingly at Buzz), and everything to do with your real...
Developed by a summer intern, the charts graph the cumulative conversion rate of each combination spanning the life of an experiment. Secondly, at eMetrics this week in DC, Google announced the Website Optimizer Experiment Management API.
