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  1. Your SEO Competition Isn't Who You Think It Is

    Segmenting keywords by business or product line allows for even greater granularity and insight. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Google Analytics gives a powerful "assist" in the conversion report due to the granularity of information it provides. The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny.

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Proper assignment of credit for digital ad campaigns plus improved granularity of analysis means a better gauge of results. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?

  4. Product Listing Ads: How to Maximize Your Returns

    More granularity over bids and promotions means more control. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. That change then followed across the globe, with the...