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  1. Do Weak Links Reveal Powerful Opportunities?

    The granularity of Majestic’s Topical Trust Flow is also impressive. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information.

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a level of granularity in which individuals may be easier to identify, therefore Google Analytics has...

  3. Your SEO Competition Isn't Who You Think It Is

    Segmenting keywords by business or product line allows for even greater granularity and insight. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Google Analytics gives a powerful "assist" in the conversion report due to the granularity of information it provides. The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny.