SEO News

Granularity

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  1. Product Listing Ads: How to Maximize Your Returns

    More granularity over bids and promotions means more control. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. That change then followed across the globe, with the...

  2. Don’t Neglect Landing Page Analysis

    A common worry here is that an account’s development could become a never-ending march towards increased granularity and complexity that takes the media team far past the dreaded point of diminishing returns and eventually becomes nearly...

  3. Analytical Measurement & SEO: Ignorance Isn't Bliss

    Granularity is Key Most of us have been there. In-house, it's the C-level employee with enough online marketing knowledge to be dangerous. They ask why "we're" not ranking for a term you know only gets 40 searches a month, why traffic is down...