Proper assignment of credit for digital ad campaigns plus improved granularity of analysis means a better gauge of results. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. One of the things that makes Google Analytics so powerful is its ability to create segments of your...
The beauty of PPC is its granularity: best practices dictate small, tightly themed ad groups with distinct ad copy variations in each ad group. The ability to test several ad variations at once is valuable to advertisers.
More granularity over bids and promotions means more control. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. That change then followed across the globe, with the...
The added granularity of individual sitelinks also makes possible performance reporting at the sitelink level. You need only monitor #enhancedcampaigns on Twitter to see the full spectrum of thoughts from opinionated PPC practitioners.
Beginning in the middle of 2012, retargeting lists could be created in Google Analytics with precise granularity, not only based on visits, but also based on any combination of segments that could represent a user’s behavior on the site.
For a more detail oriented SEO type you need more granularity but then let them ask for it and illustrate the time oure taking away from actually getting shit done. How much SEO reporting is too much?
While this can be confusing, the extra level of granularity you receive by setting up these campaigns outweighs the trouble. These partners have been made up of the likes of AOL, ASK.com, CNN and others.
A common worry here is that an account’s development could become a never-ending march towards increased granularity and complexity that takes the media team far past the dreaded point of diminishing returns and eventually becomes nearly...
Revisit the Granularity of Your Keyword Set So if CPCs are decreasing, what can you do to increase revenue? Increase the number of clicks. Google’s strategy to do that came out when an update to AdWords match types was announced.
The downside is that you get less overall granularity. Google estimates that their display network (the GDN) has coverage to over 80 percent of all Internet users. That's a pretty whopping number. But the reach of this network isn't what makes it...
I thought mobile ads would have so much more granularity. In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically clueless. But I'm trying hard to wrap my head around all of it, and I think I'm making...
Granularity is Key Most of us have been there. In-house, it's the C-level employee with enough online marketing knowledge to be dangerous. They ask why "we're" not ranking for a term you know only gets 40 searches a month, why traffic is down...
Forgo looking for wealthiest cities and opt for neighborhoods and suburbs -- Facebook allows this granularity for the U.S. If there is no literal "interest" in Facebook's targeting interface some marketers will wipe their hands of the platform and...
This level of granularity is well in line with the "real-time" nature of Twitter and will certainly prove useful for planning purposes. For those of you who were hiding under a rock last year, here's some important news: Twitter released promoted...
It's easy to get lost in the day-to-day granularity of managing campaigns. It's the month where you can't help but think about relationships. But are you devoting enough attention to your relationship with your paid search campaigns?
You can see the data by campaign and ad group to add some additional granularity. New features, reports, and beta tests have been rapidly rolling out in search over the past 6 to 12 months. Sometimes these new features were ahead of their...
Aim for granularity with your keywords, right down to the product's model name and number. With the 2010 holiday season now over, the search marketing industry engages in a common ritual -- measuring from all angles the most recent bump in spending...
While the granularity and accuracy of these methods may not be as good as that of paid search, the discipline of measuring performance will help you to optimize and refine your marketing efforts over time.
Add a checkbox, "Do you want to exclude direct messaging to the OAuth log-in or granularity to the API? I thought, Wow, no it can't possibly be that easy or I surely would have heard about it. After all, I read all the daily industry e-zines...
