SEO News


  1. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Google Analytics gives a powerful "assist" in the conversion report due to the granularity of information it provides. The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny.

  2. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    Promotional text, which is optionally set at the ad group level, benefits from granularity and is best leveraged with a tightly themed set of product targets. Marin Software today released a report that showed Google's Product Listing Ads (PLA) are...

  3. Summer Prep for a Very Merry PLA Christmas

    Update campaign structures to increase granularity and drive more efficient bidding. Hot dogs roasting on an open fire, sunburns nipping at your nose. Not quite the holiday song you're used to. But as retailers know all too well, it's never too...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Proper assignment of credit for digital ad campaigns plus improved granularity of analysis means a better gauge of results. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?

  5. Product Listing Ads: How to Maximize Your Returns

    More granularity over bids and promotions means more control. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. That change then followed across the globe, with the...