Neiman Marcus also get's knocked points for grammatically incorrect, boring copy. It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still...
Ads using keyword insertion must be grammatically and logically correct, and result in meaningful ad text for the user. Tag all grammatically incorrect keywords as not eligible for DKI. Grammatically incorrect keywords should not be used in ads...
In this sense, it's not someone who is grammatically flawless - that can't be a bad thing - but here were talking about writing which can generate a buzz. Last month I attended SES in San Francisco and saw some great presentations, as always...
Also, keep in mind that grammatically, names should be capitalized. This is because some search engines are case-sensitive, which means a search for "Entertainment" will bring up different results than a search for "entertainment.
Only if it makes sense grammatically or conceptually. Think again. A new comparison tool shows that the major search engines have surprisingly little overlap, even for popular search terms. Search engine guru Greg Notess has long studied search...
As I've written before, I feel exclamation marks are a useful part of written language, have a role and really shouldn't be excluded from ad copy when used in a grammatically correct way. If you pay enough, you can come up tops for the terms you...
This isn't really a Boolean operation -- it's simple pattern-matching that takes advantage of the fact that when page authors use the word "and" they're grammatically connecting the keywords you're interested in, so there's a probable match for...
