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Grammar

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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    However, to date, Bing says advertisers may have been missing out on keywords with the very intent they are looking for because they are misspelled, abbreviated, or written using different grammar. Bing Ads says it is launching close variants for...

  2. 6 Tips For Hiring a Real Social Media Marketer

    Granted, as a nation we're dumbing down on proper grammar, spelling, and punctuation. Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer.

  3. Sequencing the DNA of the Perfect Comment [Study]

    Grammar level Some of the least important elements were humor and grammar, although no humor and a collegiate level of grammar did move the dial slightly. Since the Internet began, user-generated content (UGC) has played an important role in...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Spelling, Grammar, Punctuation Check for proper spelling, typos, and grammar site-wide. Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see...

  5. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    However, various other activities can also be searched by making appropriate changes to the targeting rule grammar. Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum.

  6. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    Previously, Google policies didn't specifically call out keyword insertion, and they only prohibited “extremely bad grammar” within ads. Google updated its AdWords policies last week. One of these policies refers to the use of dynamic keyword...

  7. Going Global: Insights for International Social Media

    ZF: Google Translate is a great tool for learning how to say “preposterous thinking” in Spanish – but as you might expect, it will often ignore simple verb conjugation, syntax, and grammar rules. Believe it or not, some have attempted leveraging...