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  1. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Think of GETPIVOTDATA like the GPS coordinates for data in your table. All that GPS data can also turn simple calculations into a ridiculous cascading mess. You must know how to use these two essentials in order to get a different perspective on...

  2. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  3. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo-modifier. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the...