Every site audit should include a look at the client’s local, GPS, and business listing presence. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. If you're a small local business, having a Google...
Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the...
There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo-modifier. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the...
This is helpful for a variety of applications, including GPS or navigation directions from Google Maps. Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of...
The latter utilizes GPS but is at the mercy of whatever app publishers are collecting and passing along to ad networks or ad servers. As mobile and local continue to collide, we're seeing lots of evidence that localized content boosts user engagement.
But because GPS works best outdoors, and users have to activate the feature, it’s estimated that 10-15% of phones are location-enabled at any given time. For this reason, GPS is typically supplemented with other targeting techniques such as cell...
Don’t worry; they’ve got GPS in the car. It often takes being able to snap a photo or write a post sitting on the bus or at 35,000 feet (thanks, GoGo Inflight). Luckily for most, a host of apps make being a community manager, regardless of when...
Google, Bing, Yahoo, Facebook, Foursquare, Twitter, Dex, AOL, Yellow Pages, Citysearch, infogroup, Localeze and hundreds of other sites encourage businesses to submit their location information, not to mention the opportunities available in GPS...
Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the last year, according to a SketchUp blog post announcing the deal.
When GPS systems became a featured component in newer cars did we freak out that a computer knew where we were? Personalization is here! Wait, it was kind of already here, so now is it “totally” here?
Access to Local Reviews: Users could now quickly find a new restaurant that’s algorithmically weighted based on GPS coordinates, your restaurant preferences, reviews of people in a Google Circle, and overall community reviews.
The top consumer electronics searches were for LCD TVs, GPS, and home theaters. Cyber Monday 2011 was the heaviest U.S.online spending day in history, with the holiday season as a whole up 15 percent YoY to $15 billion this season-to-date.
If your GPS is on, the familiar blue dot will show your location for easy navigation within the building. If your Android is set to auto-update your apps, you might have missed the new version of Google Maps.
They both want users on their service active engaging in ways we wouldn’t have dreamed possible a few years ago, leaving IP addresses, usernames, GPS coordinates, personal preferences, shopping habits, and more on the table.
They’ve opened up the Google TV apps market to Android developers, allowing the migration of existing apps to Google TV, provided they aren't dependant on touchscreen, GPS, or telephony technology. This latest update features a simplified interface...
Now we know from the video there are no laws governing the NSTIC and these issues, but even more so it only takes a quick scan of the EFF.org, to see the privacy issues they fight every day to know the laws have not even caught up yet to the...
Having access to an actual keyboard makes it much easier to type longer keywords, in addition to not having GPS functionality to localize the search. Approximately 100 million tablets and smartphones are in the marketplace.
The files contained GPS coordinates, IP address logins, and even messages users had deleted. GPS) to communicate the user's location to the social network system 100. The same Australian who blew the whistle on Facebook tracking logged out users...
Perhaps just as important, smartphones with GPS and advanced app capabilities are becoming more standard. Foursquare hit the truly impressive 1 billion mark for check-ins this week. The continuous surge in the service’s popularity combines with...
