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  1. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    The team from Gowalla, acquired by Facebook late in 2011, are responsible for the new Nearby functionality. A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and...

  2. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations. Gowalla co-founder Josh Williams revealed the deal in a post on the company's official blog.

  3. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    Do your homework and check out the top platforms (Foursquare, Gowalla, Facebook Places, Yelp) and see if your target audience is using them. With Foursquare topping headlines in the past year, many businesses are hopping on the location-based...