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  1. 5 Reasons Why People Hate International Search Marketing

    If you’re marketing to Japanese, then put a Japanese man in the picture not a Korean or Chinese guy. You think Skype sucks, try being a Chinese searcher! In China, most people are still on dial-up, plus have a massive government firewall to further...

  2. How to Run Foreign Language PPC Campaigns

    To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business certificate issued by the Chinese government. The growth in online use of languages such as Chinese and Arabic far outstrips...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Via this page, you'll see Google's logo and search box in Chinese floating on the surface of water above some sharks and nasty looking fish. We’re all holding our breath to find out whether any kangaroos will file privacy complaints with the...

  4. Low Interest in Social Networks in China [Study]

    Google actually withdrew after censorship debates in early 2010, and the recent Gmail hacking attempts has prompted more tension between Google and the Chinese government. Web portals remain the overwhelming way that Chinese internet users spend...

  5. Reputation Management: PR vs. Search vs. China’s Water Army

    As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...

  6. Should Google Escape the Death Spiral in China by 'Losing Face'?

    Doing something completely different would mean something along the lines of creating a new search engine approved by the Chinese government but not called Google -- although it might describe itself as the Chinese search engine "powered by Google.