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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    In others, you are going to have to foster long-term relationships, partner with public relations firms, or simply ask for help from regional experts. Official studies put the number of languages spoken in India somewhere around 325, with 22 of...

  2. Creative Link Prospecting: Following a News Story

    Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! The coverage gives you great insights into the different angles that can be covered in...

  3. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    Facing mounting government scrutiny of its business practices, Google will have a new vice president of public policy and government relations for the Americas starting in mid-March. Google will reportedly promote one of its own executives to CEO...

  4. Reputation Management: PR vs. Search vs. China’s Water Army

    But what unfolded was a PR firm using conventional media relations to influence bloggers and mainstream publications that backfired after the email exchange made its way into the public domain. China’s Internet PR business alone is worth $143...

  5. Google Fighting Freedom of Press in Spain, Getting Fined in France

    It shows that key issues are at stake," Peter Barron, Google's head of European external relations, said in a statement," the Wall Street Journal reported. Though freedom-of-expression provisions of Spanish law protect newspapers, legal gazettes...

  6. Google Adds Republican Lobbyist

    No one in this town can survive without having a strong balance politically," Ralph Hellmann, senior vice president of government relations for the Information Technology Industry Council, which represents Google among other tech companies.

  7. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    Another source familiar with BP's communications strategy says the company also hired local public relations firms in the four affected states. As Taylor Buley of Forbes.com noted in "BP Turns To Google," the branded channel on YouTube cost BP...

  8. Lies, Damned Lies, and Statistics in Landing Page Optimization

    For example, perhaps there was a holiday with common family vacations, some major breaking news affected your industry, or you made a major public relations announcement. Because public policy is a matter of priorities and heated debate about the...