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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Healthcare.gov didn't have the best launch, and still has issues to this day. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    This post will cover how you might wind up the victim of a Google malware warning, selling Viagra off your .gov, or allowing access to your internal network via your printer. XSS allows attackers to do such fun activities as deface websites, sell...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    One example is MyPymamid.gov which was an extensive, authority site on nutrition but is no longer live. Think of white hat link building strategies that can be done at scale and you'll immediately think of content marketing, quality guest posting...

  4. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    The new list of Generic Top Level Domains (gTLDs): aero .biz .cat .com .coop .edu .gov .info .int .jobs .mil .mobi .museum .name .net .org .pro .tel .travel It can sometimes be annoying when you're searching for a company’s website, only to fall...

  5. Bing Links Images of People (Not Just Authors) to Web Pages

    As you can see, miniature images of the president appear next to links to whitehouse.gov and Wikipedia. While one small image is still present, the whitehouse.gov page no longer has one. SEOs have been saying that authorship markup and other rich...

  6. Government SEO is Broken

    They use the restricted .gov top-level domain, they tend to have many inbound links from other authoritative sites, and they are typically well established, indexable, and content-rich – all prized elements in the eyes of the search engine ranking...

  7. 2 Handy Twitter Apps for Marketers: ThinkUp and SocialBro

    This is something that the WhiteHouse.gov has done and you can view their ThinkUp which allows you almost complete access to their Twitter and Facebook info here. How often have you tweeted a link or said something you thought was really pithy and...