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  1. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Yahoo Search Marketing (YSM), formerly Overture and GoTo, also allows sites to "bid" on the terms they wish to appear for. While some marketers elect to eliminate their paid search ad spend when this happens, you may find that you want to continue...

  2. Yahoo To Buy Overture

    Known then as GoTo, the company sought to bring people to its new search engine where the top listings were sold on a cost-per-click or pay-per-click basis. Instead, I think what will happen is that for commercial queries, you'll see more of the...

  3. How Overture (GoTo) Works

    Spam Scam Targets GoTo Listings Wired, July 6, 2001 http://www.wired.com/news/business/0,1367,44901,00.html Overture (GoTo) Search Term Suggestion Tool http://inventory.overture.com/d/searchinventory/suggestion/

  4. How AltaVista Works

    However, the company also makes available other types of listings, such as human-powered directory information from LookSmart, paid listings from Overture (GoTo) and news headlines from Moreover. AltaVista Latest To Carry GoTo Paid Listings, 11/00