SEO News

Goto Number 26

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  1. Google's Path to Domination

    Right before all of this search advertising craziness gained critical mass, everyone in the interactive marketing business thought GoTo was a big joke. Overture started out as Idealab's way to make money by selling search listings, originally...

  2. The Search Engine Report December 3, 2001 - Number 61

    Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month. THE SEARCH ENGINE REPORT December 3, 2001 - Number 61

  3. The Search Engine Report, December 3, 2001, Number 61

    Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month. THE SEARCH ENGINE REPORT December 3, 2001 - Number 61

  4. The Search Engine Update, October 2, 2001, Number 110

    Today, from a search perspective, both sites now simply serve up paid listings -- Go uses GoTo, while NBCi uses paid listings-heavy Dogpile. To Google or to GoTo? Writer Heather Green pits Goto against Google and finds that both are good in...

  5. Search Engine Strategies: Buying Your Way In

    The session panelists included Dana Todd, Co-Founder and VP of Marketing for SiteLab(http://www.sitelab.com); Kevin Lee, CEO of Did-It.com (http://www.did-it.com); Tim Cadogan, Director of Search Products for GoTo.com (http://www.goto.com); and...