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  1. The Ghosts of SEO Past and Future

    More people moved toward performance-based search advertising (GoTo/Overture) and the game changed. If there's breaking news in your industry, then post it on your site (consider adding a blog). News hooks: Provide fresh information and obtain...

  2. Google's Path to Domination

    Overture started out as Idealab's way to make money by selling search listings, originally called GoTo. Right before all of this search advertising craziness gained critical mass, everyone in the interactive marketing business thought GoTo was a...

  3. Search and the Law: Attorney Clarke Douglas Walton

    I remember back in 2000 when I had clients who had trademark issues with the search engines on PPC listings such as GoTo (later Overture and now Yahoo), filing a trademark claim was problematic. We report the top search marketing news daily at the...

  4. Lotus Alumni Are Impacting Search

    One company founded by Bill, GoTo.com, was the first company to successfully provide an Internet search engine which relied upon sponsored search results and pay-per-click advertising. Goto.com was later renamed Overture Services and was then...

  5. Overture Becomes Yahoo Search Marketing & Comparing Listing Products At Yahoo To Google

    Also check out Yahoo To Buy Overture for background on Yahoo buying Overture back in 2003, GoTo Makes Overture To New Name for the last rebranding Overture went through, that of losing it original name of GoTo back in 2001 and GoTo Sells Positions...