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  1. Search and the Law: Attorney Clarke Douglas Walton

    I remember back in 2000 when I had clients who had trademark issues with the search engines on PPC listings such as GoTo (later Overture and now Yahoo), filing a trademark claim was problematic. I caught up with him after the conference to discuss...

  2. Yahoo To Buy Overture

    Known then as GoTo, the company sought to bring people to its new search engine where the top listings were sold on a cost-per-click or pay-per-click basis. Indeed, Yahoo noted in its press conference on the deal that it was not depending on...

  3. The Search Engine Report, December 3, 2001, Number 61

    Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month. Those interested in attending can find the conference agenda and...

  4. The Search Engine Report December 3, 2001 - Number 61

    Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month. Those interested in attending can find the conference agenda and...