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  1. Google Unveils Dart to Compete with JavaScript in All Browsers

    GOTO is an international software development conference that strives for independence from vendors. Designed for quick prototyping and compatibility across multiple browsers and platforms, Google introduced Dart at the GOTO Conference this week.

  2. Is Google Looking To Add Lead Captures Into Organic Search? Or Change The World

    Bill Gross - the man who created PPC with GoTo and Overture - went off the grid promising to build a CPA model - but his snap.com efforts never really took off. There has been a lot of talk about Google testing aggregating mortgage search queries...

  3. The Ghosts of SEO Past and Future

    More people moved toward performance-based search advertising (GoTo/Overture) and the game changed. This month, we celebrate the 14th anniversary of banner ads being sold in commercial volume. I was fortunate enough to work for the company that...

  4. Google's Path to Domination

    Right before all of this search advertising craziness gained critical mass, everyone in the interactive marketing business thought GoTo was a big joke. Overture started out as Idealab's way to make money by selling search listings, originally...

  5. Microsoft & Yahoo - Shotgun Wedding

    Search (Overture/GoTo) was an early innovator in the PPC space, but has clearly fallen behind. I have been following the unfolding developments regarding Microsoft/Yahoo since they were announced with only mild interest.

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  6. Search and the Law: Attorney Clarke Douglas Walton

    I remember back in 2000 when I had clients who had trademark issues with the search engines on PPC listings such as GoTo (later Overture and now Yahoo), filing a trademark claim was problematic. As part of a series looking at Internet and...

  7. Lotus Alumni Are Impacting Search

    Goto.com was later renamed Overture Services and was then acquired by Yahoo to provide their Yahoo Search Marketing products. One company founded by Bill, GoTo.com, was the first company to successfully provide an Internet search engine which...

  8. Desperately Seeking Stats to Prove the Value of Branded Keywords

    The debate as to whether or not advertisers should buy their own brand and product names has been around since the first ad was purchased on GoTo.com many years ago. Maximizing your dollars in any advertising buy is extremely important – we'll file...

  9. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Yahoo Search Marketing (YSM), formerly Overture and GoTo, also allows sites to "bid" on the terms they wish to appear for. Part 5 of Essentials Of Search Engine Submission Every major search engine with significant market share accepts paid listings.