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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    This could be due to a multitude of factors, and shouldn't be taken as gospel. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...

  2. Google Doodle Marks 50th Anniversary of King's 'I Have a Dream' Speech

    While he was speaking, African-American gospel singer Mahalia Jackson called to King from the crowd, saying "Tell them about the dream, Martin! Today's Google Doodle celebrates Martin Luther King Jr.s "I Have a Dream" speech, which he gave on...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Timeout: The Twitter timing gospel this is definitely not. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz...

  4. Don't Believe Everything You Read

    I always tell people to read, but advise them to read a lot and don't take one particular writer's word as gospel. I've long been writing within the industry, and I recently received a very nice compliment from someone in the form of an unsolicited...

  5. SEW Experts: Don't Believe Everything You Read

    In today's SEM Crossfire column, "Don't Believe Everything You Read," Chris Boggs and Frank Watson remind you not to take the information you find online as gospel. Would you make a life or death decision about caring for a sick infant based solely...