The service has already been trialed by a number of firms, including Everything Everywhere, Microsoft Japan, Walgreens, and GoPro. As an example, GoPro had close to 2 million impressions with engagement rates "as high as 11 percent.
The Advertiser Playbook also mentions several YouTube success stories, including the Orabrush, Rokenbok, and GoPro case studies. We haven’t covered the GoPro YouTube case study before. The video tells the story of how the YouTube community has...
In a beta test conducted by one of the first TrueView advertisers -- sports camera-maker GoPro -- 35 percent of viewers who were served GoPro ads watched them in their entirety, according to a ClickZ report.
