SEO News


  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    We no longer have the ability to say someone who Googled [hocus pocus] bought $1,000 worth of "hocus pocus" stuff. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google organic keyword conversions.

  2. Making the Most of Search Engine Copywriting

    Ignoring the cruise lines' marketing-speak about how kid-friendly their ships and youth programs are, I Googled "kid friendly cruises" and "cruises with kids. How you deliver the information you're enticing people to read and click on is paramount...

  3. SearchDay: Can Google Predict the Next President?

    Hillary Clinton out-Googled by Barack Obama 2008 campaign Posted by Greg Jarboe Jun 26, 2008 Was the more seasoned Hillary Clinton presidential campaign out-Googled by the more search-savvy Barack Obama 2008 campaign?

  4. Google PageRank isn't the Same as Ranking in Google

    As an example, I Googled "business software" (without the quotes). It's happened more than once. A prospect calls me to discuss the possibility of having my company handle their SEO efforts, and then tells me that their goal is to "increase their...

  5. Is Google Not So Portal-Like After All?

    On March 23, I Googled Barack Obama, Hillary Clinton, and John McCain and found news results in universal search results for all three presidential candidates. During the Orion Panel on universal search at last week's Search Engine Strategies...

  6. Is Twitter the New Google Alternative?

    I certainly first Googled it to determine how [a] word is already being used by other companies/sites. When searchers can't find something on Google, they might turn to another search engine like Yahoo, Windows Live or Ask.

  7. Searching for Gotti in the Brave New JackassWorld

    If only the barstool blogger had googled the Gotti-wannabes before labeling them "New Jersey Freakshows. So I was reading Techmeme, clicked thru to the Times of London story on Apax Partners bidding on Reed Business Information (£1.25 billion...

  8. Was Google's AP announcement a PR disaster?

    And you'd think that at least one Googler would have Googled “AP” and found the Wikipedia listing for Associated Press, which includes the following sentence, “The explosion of media and news outlets with the arrival of the Internet has posed a...