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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from acts like Adele, Arctic Monkeys, and Vampire Weekend if their labels won't agree to license their content to YouTube for the new music...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    This might be searching on Twitter, YouTube, or Google, but they are searching. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. Have brands been doing any paid promotion around their pre-release, such...

  5. The 2014 Super Bowl Commercials Just Kicked Off

    In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery. As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog...