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  1. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Google Drive is great for storing Google Docs and other files.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. This ad unit is still in testing at Facebook and the video plays on silent – so the impact won't be quite the same as what...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. Budgets and Bids: Helping users decide where to invest resources, allocating between search and...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Apple Maps: Despite a shaky start, Apple Maps is still native to iOS6 which accounts for over 90 percent of iOS, iPad, and iPod touch devices. Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google...

  5. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    Overall: percent have active Twitter accounts (up from 73 percent in 2012); Facebook has the most followers.percent are on Facebook (up from 66 percent); Facebook has the most fans.percent have a YouTube channel (up from 62 percent).percent have...