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  1. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Google Drive is great for storing Google Docs and other files.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. This ad unit is still in testing at Facebook and the video plays on silent – so the impact won't be quite the same as what...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. Budgets and Bids: Helping users decide where to invest resources, allocating between search and...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Apple Maps: Despite a shaky start, Apple Maps is still native to iOS6 which accounts for over 90 percent of iOS, iPad, and iPod touch devices. Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google...

  5. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    Overall: percent have active Twitter accounts (up from 73 percent in 2012); Facebook has the most followers.percent are on Facebook (up from 66 percent); Facebook has the most fans.percent have a YouTube channel (up from 62 percent).percent have...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Pinterest Analytics is only available for Verified Business Accounts. Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside...