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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an...

  2. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    However, Mayer also noted that Yahoo's search share is challenged and that the search alliance with Microsoft has "fallen below expectations. The core components of Yahoo's business, search, mail, ads, news and homepage, are also the core products...

  3. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Microsoft, Google in active discussions” with Google about Google taking over Yahoo’s search business. Is the Microsoft-Yahoo Search Alliance on life support? Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing...

  4. Biggest Search Events of 2011 & Predictions for 2012

    Microsoft-Yahoo Search Alliance The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Ostensibly, the alliance was part of an aim to deliver faster, more...

  5. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  6. Resources for Learning About PPC

    The notable ones are the Business Channel, which covers Analytics, AdWords and related topics; the Google Analytics channel; and Think with Google, which features videos from Google events and talks about business verticals or topics.

  7. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    In July 2010, Yahoo Japan, an independent entity from Yahoo, announced it has decided to forgo the Bing transition to use Google's organic and paid search results citing Microsoft's search technology was insufficient to serve local needs such as...