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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Microsoft, Google in active discussions” with Google about Google taking over Yahoo’s search business. Is the Microsoft-Yahoo Search Alliance on life support? Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing...

  2. Biggest Search Events of 2011 & Predictions for 2012

    Microsoft-Yahoo Search Alliance The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Ostensibly, the alliance was part of an aim to deliver faster, more...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  4. Resources for Learning About PPC

    The notable ones are the Business Channel, which covers Analytics, AdWords and related topics; the Google Analytics channel; and Think with Google, which features videos from Google events and talks about business verticals or topics.