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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. How can Yahoo convert people to use their search over Google or Bing?

  2. Could Bing Ever Overtake Google in Search?

    I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while continuing to provide this to advertisers). If Microsoft were to integrate search into all of...

  3. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  4. World IPv6 Launch: What it Means for Content Owners & SEO

    Among the sites participating in the launch are Google, Yahoo, Microsoft’s Bing, Facebook, and many others. No additional risks from spammers are currently being seen although Baidu has built a separate load balancer, called ZBAY, specifically to...

  5. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.